Brompton Barbour 2017

Per leggere l’articolo in italiano, clicca qui.

Milan like London, Milan like Copenhagen. No, we are not talking of the weather or the design but of the way we love to move around town the most: by bike. There are lots of types of bike sharing and lots of new shops in Milan on top of those we already knew. Cycling improves living: there’s who loves the classic ones, who prefers the professional ones. But only Brompton proved capable of turning upside down the classic concept of bike with its foldable, handmade bicycles that the brand has been producing since 1975. If you went to London you cannot not be aware of them!

In the underground, in the lift, in the little streets of Soho, wherever they are the Bromptons know how to get noticed. These bikes are a design object besides being a means of transport, and you can customize them all you want: there are more than 16.900 combinations. Besides proposing more classic models, Brompton started new collaborations that gave life to different limited editions, the most recent of which was the one with Barbour: #BarbourxBrompton. A perfect synergy between the two British brands.

Barbour is a brand with a multi-centenary history, it always evoked the spirit of the authentic English countryside, maintaining its distinctive signature over the years, expanding its collection with more urban-friendly items. That is why the union of Brompton and Barbour was a win since the start. The collaboration starts from the color, a special nuance called “Gloss Barbour Green”, paired with the Brooks B1 special brown saddle and silver fenders with a hook: there only are 500 limited edition models of these little jewels.

The collaboration doesn’t stop here. There’s also the Barbour Tarras Bag, which is perfectly adaptable to the bike, totally waterproof, with a 16-liter capacity. It is so capacious, actually, that if it were a little larger you cold fit the whole bike in it. And, to finish, the classic impermeable, washed Barbour jacket, with new technical details.

The British style is granted for those who wanted to try this collaboration between the biggest English bike-maker and the clothing brand more representative of the authentic English elegance. Drop by Brompton Junction shop and you can touch with your own hands all the products of the collaboration. Careful not to miss them: we all know how fast collaborations sell nowadays.

To see with your own eyes and touch with your own hands the incredible features of this collaboration, Brompton Junction and Barbour invite you Thursday 16 November, to explore Milan with them. Everything will start at four o’ clock in the afternoon with a snack of pastries at the Barbour Store in Corso Genova 1, to which will follow a city tour on the bikes organized by Wonder Ride that will bring you to Porta Venezia, precisely in Via Melzo 36, at the Brompton Junction store, where a small aperitivo will await you. Registration is free, so don’t miss the opportunity to try an authentic Brompton bike while you admire the beauties of our city!

Editor’s note: This article is proudly sponsored by Auriga Invent srl and endorsed by Flawless Milano. We thank you for supporting the sponsors who make Flawless Milano possible.