M Collective

You can’t always tell a book by its cover. It’s true and we should remember it, but at the same time we feel the need to wear new and beautiful clothes. And although the way we dress does not talk about how good we are at work, or hoiw nice and brilliant we are, it can mean a lot about our personality. For those who like to spoil themselves and combine the mood of the day with the clothes they wear, there is a place in Milan that is just perfect. It’s M Collective, that recently relocated to Piazza Fontana, just behind the Duomo.

The atmosphere of M Collective is the one you would find in a place where many friends are waiting for you with a smile and a lot of enthusiasm. The guys at M Collective are very prepared, they know all the brands in the store and are ready to give you heartfelt advice on the dress that you are trying or what you might like but you have not noticed yet.

The store offers creations of over 400 designers from all over the world: it will be impossible not to find something that is right for you. But the thing that will leave you speechless is the opportunity to buy a garment that fits the mood of the day. The scale of value is composed by three gradations, inspired by three moods. Minus, for those who have the cult of the minimal. Much for those who want to impress with elegance while for those who feel extra, above all lines, the More line will make your eccentricity the strong point.

The need to communicate through clothing has become increasingly evident and could be associated with a new language, a non-verbal way of communicating, made of textures, prints, folds, colors and cuts. It’s obvious how much of us is transmitted as we walk down the street wearing a pencil skirt, a silk shirt, or a pair of sequined shoes.

The nuances have become so numerous that we would almost need a dictionary to interpret the looks of each of us. But perhaps the beauty is precisely the difficulty that we face in watching friends, those sitting next to us on the subway or work colleagues. Who knows what that studded leather jacket will match with a pink bow in the hair? Do you want to combine skinny jeans with a maxi coat?

After all, combining colors, fabrics and shapes is a bit like drawing on a white canvas, writing a musical score or tracing the steps of a choreography. As well as a painter who, depending on the mood of the day, creates dark landscapes or radiant sunflowers, letting himself be cured by the power of art, we should do the same, wearing the determination we are proud of, the elegance that distinguishes us or the necessary extravagance to face the day, walking through the crowd like works of art painted by the hands of the most skilled painters.

Photo credit © M Collective